As lead creative, I developed a fresh identity for Native to include a revised logo, typefaces, colour palette, socials, print, street signage, and a revamped e-commerce website. I also art-directed all new photography and collaborated with renowned illustrator Thibaud Hérem. Following extensive research into each property's heritage and architecture, I designed an emblem for each property to create a cohesive identity that highlighted their space, versatility, and charm.