As lead creative, I developed a fresh identity for Native, including a wordmark logo, typefaces, colour palette, property & lifestyle photography and a bespoke city illustration produced by renowned illustrator Thibaud Hérem. This branding was implemented on a revamped e-commerce website, social media, printed literature and street signage. Through research into each property's heritage and architecture, I designed an emblem for each property that supported the "Neighbourhood Included" USP, and art-directed photoshoots across 30 apartments in 14 properties to create a cohesive identity that highlighted their space, versatility, and charm.